U-POWER had the pleasure of being a guest of Pole Position, the news section of Business24, hosted by Denny Mendez, in which the stories of the great brands are told in a simple and fast way.
Denny Mendez introduces Franco Uzzeni, President, and Michela Uzzeni, Workwear Product Manager, with the company motto “Don’t worry, be happy”, which represents not only the company’s philosophy but a real way of living the customer experience.
U-Power tells its story: attention to detail, development of innovative technologies and the use of increasingly cutting-edge materials are the three key points in the development of the brand's footwear and workwear lines.
But what is it that really makes U-Power a power in the accident prevention market?
Let's find out at Pole Position!
U-POWER TELLS ITS STORY AND THE AMBITIONS OF THE UZZENI FAMILY
U-Power is the story of a family that transformed a passion into a business and made this passion the answer to the needs of many workers.
Starting from his great passion, rally driving, Franco Uzzeni declares:
“It is not enough to have the best driver or the best aerodynamics,
the best engine, the best mechanics or the best tyres.
The project becomes a winner when
you put a global package together”
U-Power is the power we see today thanks to a well-detailed sales network, an easily recognisable product - just think of its “lion's head” logo -, to the study and implementation of innovative technologies. Not only that, but also thanks to a good marketing and communications strategy, which is developed through testimonials such as Diletta Leotta, and exciting, fun and playful commercials, capable of clearly showing how U-Power experiences its relationship with its customers.
A special thank you to Denny Mendez for telling our story at Pole Position and to the audience that followed us.
If you missed the episode, click here.
U-Power, let's build a safe world together.
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